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Toronto, ON (April 5, 2017) – Blue Ant Media, an international media and content company, announced today the appointment of Mitch Dent to Senior Vice President, Blue Ant Media Solutions. In this role, Dent is accountable for advertising revenue across Blue Ant Media’s Canadian business. Dent’s responsibilities include overseeing ad sales of the company’s multi-platform passion brands as well as its rapidly expanding digital footprint of owned and represented properties. He will also be leading the further growth of the company’s brand studio, which specializes in client content creation, custom video and social media management.
Dent previously spent 16 years at Rogers Media and held EVP and VP positions within the Client Solutions, TV and print businesses.
“Mitch’s track record of growing businesses and leading best-in-class sales teams as well as his entrepreneurial spirit make him a perfect fit to head our Blue Ant Media Solutions division,” said Jamie Schouela, EVP, Canadian Networks, Blue Ant Media. “As the company grows, Mitch is well positioned to help us ensure we have the right mix of services to deliver on the rapidly evolving needs of our agencies and client partners.”
“Blue Ant Media’s phenomenal mix of assets includes traditional TV and print channels as well as rapidly growing, big-reach power in our digital media and video network properties,” said Mitch Dent, SVP Blue Ant Media Solutions. “There’s a lot of opportunity to harness the company’s DNA in content creation and we’ll be working to quickly accelerate growth in the custom video production and social media strategy businesses.”
Blue Ant Media Solutions partners with brands to create compelling, content-driven programs distributed across broadcast, digital, print, social media, OTT and experiential platforms. The award-winning division also offers clients seamless integration with Blue Ant Media’s roster of passion brands, including Cottage Life, Makeful and T+E. blueantmedia.ca/media-solutions
Blue Ant Media is a privately held, international media company that creates and distributes content worldwide across streaming video, linear television, digital, magazines and live events. Global brands include Love Nature, an international linear and SVOD offering with the world’s largest library of 4K wildlife and nature content; and Makeful and Arcade Cloud by Omnia Media, a leading digital video network focused on gaming and maker lifestyles. The company’s broadcasting business offers a robust portfolio of Canadian and New Zealand-based media brands. Content distribution, lead by Blue Ant International, offers a catalogue of 2,300+ hours of premium, unscripted content worldwide, which includes the largest 4K natural history library on the market. Blue Ant Media is headquartered in Toronto (Canada), with offices located in Los Angeles (US), London (UK) and Auckland (NZ). blueantmedia.ca