National Multi-faceted Campaign Launched to Support New Look
Western Market Free Preview Starts Today
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(Toronto, ON) March 7, 2013 – Canada’s source for smart, quirky comedy just got a facelift. Emmy-award winning Bite TVhas rebranded with a bold new look to reposition the channel to a core demo of 18-49 year old males.
The new look which viewers nationally can see on-air, online and in campaign elements rolling out introduces a redesigned logo and two new core colours: a golden yellow and eggplant purple. Additionally, the key imagery from Bite’s programming is presented in black and white with key elements highlighted in yellow or purple for a dramatic yet humorous look and feel. The new logo design emulates a typewriter feel that was meant to speak to the creative process of comedy and comedy writing.
“Our goal with the rebrand was to target the niche 18-49 male demo who like comedy,” said Jennifer Mason, Director of Marketing and Communications, Blue Ant Media. “Through a natural evolution of the brand, we geared the new identity to this audience, bringing a fresh perspective to the fantastic comedic content Bite offers. This makes us a clear choice for advertisers seeking to reach this demo.”
The multi-faceted campaign to support the rebrand has begun rolling out nationally featuring three key pieces of creative that represent the different comedic offerings on Bite – stand-up (Louis C.K.), series (It’s Always Sunny in Philadelphia) and movies (Dodgeball). The campaign includes a large subway domination of Toronto’s TTC transit system (car domination plus platform posters), sponsored posts on Buzzfeed.com, satellite radio commercials on Sirius XM’s Laugh Attack channel (during Kenny Hotz’s new show Hotzcast), and print ads in Metro (Vancouver/Calgary/Toronto). Additional campaign elements include targeted Facebook ads and Youtube pre-roll.
In addition to the new look and campaign, viewers in western Canada will be able to enjoy a Free Preview of Bite that began today. Available on Telus CH #186, Shaw Cable (check your local channel number), Shaw Direct CH #368 (Classic) / CH #68 (Advanced), and SaskTel CH #162. All other viewers can access Bite by checking Bite.ca for their local channel number or information on contacting their service provider to subscribe.
Integration and sponsorship opportunities are available through the Blue Ant Media sales department, for more information contact Anna Carbone, VP of Broadcast Sales & Branded Entertainment at firstname.lastname@example.org by phone at 416-440-7225.
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Bite is a Blue Ant Media Channel
Blue Ant Media is a privately held integrated Canadian media company that creates and distributes great content in lifestyle, travel, documentary, music and entertainment categories. The company owns specialty channels Travel+Escape, Bite TV and AUX TV along with four premium, commercial-free channels Oasis HD, HIFI, eqHD, radX and their companion websites. Blue Ant Media’s digital publishing division produces daily content for its web and mobile sites and recently launched AUX Magazine, a monthly music tablet magazine. Producing over 400 hours of original content, Blue Ant Media develops both in house programming and co-productions with international partners. Blue Ant recently acquired Cottage Life Media Inc., publishers of Cottage Life, Cottage, Outdoor Canada and Canadian Home Workshop and producers of the Spring & Fall Cottage Life consumer shows. BlueAntMedia.ca
Bite is the Emmy Award-winning source for smart, quirky comedy. Bite features acclaimed series like It’s Always Sunny in Philadelphia, The Inbetweeners, and The IT Crowd, hilarious stand-up specials including Louis CK’s Chewed Up and cult classic movies like Dodgeball, Office Space, and Super Troopers. The online portal Bite.ca is the source for hilarious, entertaining and exclusive daily original content. Bite.ca
For more information or interviews, please contact:
Nikki Lamb Tudico
Blue Ant Media