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Toronto, ON (March 17, 2015) – Blue Ant Media announced today the appointment of Andrew Lane to Director, Digital Solutions for its Media Solutions division. In this role, Lane will oversee development and creation of original branded video, web and mobile content for clients as well as lead monetization opportunities for all of the media company’s domestic digital products.
Lane arrives at Blue Ant Media from Weber Shandwick, where he built and led the agency’s digital, social and video custom content team for over six years, working with a diverse range of clients including McCormick, Unilever, 3M, Sysomos and Ontario Tourism. Lane’s previous work includes launching his own digital content agency, nitch* and roles at Stadium Digital (formerly MRX) as Director, Digital Business and marblemedia as Brand Development Manager. A member of the Canadian Marketing Association’s Digital Marketing Council and Board member for Interactive Ontario, Lane has also acted as an advisor for both the Bell Fund and the Ontario Media Development Corporation.
“Andrew brings over a decade of experience in the digital content space, representing a portfolio of household names across Canada,” said Jamie Schouela, EVP, Canadian Networks. “He will leverage Blue Ant’s digital and content production expertise, ensuring we deliver on our commitment to align advertisers and their brands with our passionate audiences everywhere.”
Blue Ant’s Media Solutions division partners with brands to create compelling, content-driven programs that are seamlessly integrated into the media company’s properties across its key pillars of business: broadcast, digital, print, social media, OTT and experiential. Most recently, the division was selected by adRise to represent Tubi TV, a free ad-supported over-the-top platform for connected TV, in Canada, adding a rare AVOD offering to advertisers within its growing portfolio of cross-channel opportunities. The award-winning team was recently recognized with a 2016 Silver CASSIE honour in the Events, Seasonal and Short-Term category for its multi platform campaign in support of Becel.
Blue Ant Media is a privately held international media company that owns and operates 10 media brands including Cottage Life, Love Nature, Smithsonian Channel Canada and Makeful. Blue Ant Media creates and distributes content worldwide ranging from nature to DIY, outdoor living to music, engaging fans across television, digital, magazines and live events. The company also owns Omnia Media, a YouTube network and Choice TV, a broadcast channel in New Zealand. Blue Ant Media is based in Toronto and has offices in Los Angeles, London (UK) and Auckland. blueantmedia.com