Jamie Schouela serves as President, Global Channels and Media at Blue Ant Media. He is charged with leading the strategic direction and operations of the company’s streaming and linear television networks, digital, print and consumer event properties around the world. The company’s brands include Love Nature, BBC Earth Canada, Cottage Life, T+E, A.Side, Makeful, Smithsonian Channel Canada, HIFI, Seasons’ Christmas Show, and the Baby Show.
In this role, he manages multi-platform content development and scheduling, marketing, communications, as well as the company’s Canadian media sales team and branded content studio, Blue Ant Plus. He also oversees relationships with Blue Ant’s channel distribution partners globally.
Jamie has a strong background building premium, multi-platform media brands both through partnerships that have brought international players to Canada (Smithsonian Channel and BBC Earth) as well as leading the development and launch of homegrown ones (Love Nature, Makeful, A.Side). He has also been a driver of Blue Ant’s overall strategy to expand its brands on emerging platforms including Amazon Channels, Apple TV+, Roku and others.
Prior to Blue Ant Media, Schouela served as Vice-President, Marketing for Shaw Media, directing all marketing and communications activity for Global Television and its 19 specialty channels. He began his career at Alliance Atlantis where he helped build a number of networks including Showcase, History Television and BBC Canada. His campaigns have won both Promax and Canadian Marketing Association awards, as well as a Guinness World Record for a stunt promoting hit series 24.
Jamie sits on the Board of Directors for Numeris and the Polaris Music Prize. He has also served on the Banff Television Festival and Primetime Conference advisory boards.