National Free Preview Brings The Network To More Than Six Million Homes
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(Toronto, ON) January 19, 2015 – Blue Ant Media announces the rebrand of its premium nature and wildlife channel Oasis to Love Nature. The refreshed network arrives during a national free preview to over 6 million homes and continues to deliver on its promise of showcasing the animals, landscapes and wonders of our world in a commercial free, family friendly format.
The rebrand is tied to Blue Ant Media’s recently announced commitment to producing 200 hours of 4K nature and wildlife content annually. The new roster of original programming is being developed through a combination of in-house production and partnerships with key global content creators. This development will bolster Love Nature’s extensive library of premium and exclusive content in Canada, and is being distributed globally through Blue Ant International.
“The refreshed look and new name more clearly showcases the channel’s stunning offering and celebratory attitude,” said Jamie Schouela, EVP, Marketing and Communications, Blue Ant Media. “Love Nature will build on our ongoing commitment to connect our audience with the most beautiful nature and wildlife content in the highest possible quality.”
The campaign surrounding the rebrand will include promotion across all of Blue Ant Media’s networks, both on-air and online. Love Nature will receive support through promos on US specialty services across a number of cable and satellite providers, paid and organic posts on Facebook and Twitter. In addition a unique initiative through video syndication platform Be On by AOL will seed clips from the network in relevant editorial content.
The Love Nature brand refresh comes in the middle of the channel’s national free preview that continues until February 15th. Sponsorship packages on the channel are available – please contact Greg Trought, Director of Broadcast Solutions, at gregory.trought@blueantcorp.wpengine.com for more information.
**Media Note**
CLICK HERE to download the new logo and view a video sample
Password: Television
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Love Nature is a commercial free Blue Ant Media network committed to connecting viewers with the endless beauty of the natural world. Family friendly and broadcast in the highest quality, the animals, landscapes and wonders of our world are showcased through the finest Canadian and international programming available. To learn more, visit tv.LoveNature.com
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Blue Ant Media is a privately held media company that creates and distributes content internationally in categories that span lifestyle, travel, music, nature and documentary. Through 10 owned and operated consumer brands—including Cottage Life, AUX, Love Nature and Smithsonian Channel Canada—Blue Ant publishes original content via television, magazines, mobile and the web. In addition, Blue Ant produces experiential events and specialized consumer shows. Blue Ant Media is based in Toronto with a Digital Solutions office in New York, and has an investment in Omnia Media, a Los-Angeles-based YouTube network. To learn more, visit BlueAntMedia.ca
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Media Contact:
Rakhee Sapra
Communications Coordinator
Blue Ant Media
905.334.3516
Rakhee.Sapra@blueantcorp.wpengine.com