Original, short form content, featuring Makeful’s growing community of makers, to air alongside new schedule
Nationwide free preview available for eight weeks
To tweet this release: bit.ly/1RYoEut; #bemakeful
(Toronto, ON, October 22, 2015) – Makeful, a new Blue Ant Media lifestyle specialty channel, will connect with the maker community this fall with its new programming lineup dedicated to crafting and the creation of one-of-a-kind, handmade goods. Featuring passionate, entertaining makers sharing ideas and inspiration, the schedule is set to launch Monday, October 26 with new series such as Jamie’s American Road Trip, Your Home in Their Hands and This Old Thing. Makers and craft-enthusiasts across Canada can watch Makeful’s new series and meet maker community members with its eight-week national free preview event as of October 26.
“Makeful will bring audiences programming that will unite, inspire and celebrate the creativity in us all,” said Vanessa Case, EVP, Content, Blue Ant Media. “We are thrilled to share this new brand, its television programming and growing community of makers to an extraordinary audience of 10 million subscribers with a national free preview over the next eight weeks.”
Makeful will present a series of original content through its television programming and online, featuring its growing community of makers including Coriander Girl and Melissa Di Renzo. In these short-form videos, Makeful’s makers will share projects and the inspiration for their craft.
Makeful’s new television lineup will kick off on Monday, October, 26 at 9 p.m. ET/PT with the network premiere of Jamie’s American Road Trip which follows the celebrity chef as he discovers the real heart of America, through its people, culture, music and, most importantly, its food. Rounding out Monday’s programming is Rebel Without A Kitchen at 8:30 p.m. ET/PT, Miguel’s Feast at 10 p.m. ET/PT and 3 Chefs, 1 City at 10:30 p.m. ET/PT.
Fix It & Finish It and Weekend Reno get Tuesday nights started on October 27 at 8 p.m. ET/PT and 8:30 p.m. ET/PT respectively, followed by the exclusive network premiere of Your Home in Their Hands at 9p.m. ET/PT, a makeover series in which desperate homeowners hand over their door keys to amateur designers. At 10 p.m. ET/PT, Renovation King’s exclusive network premiere will offer viewers a look into the daily life of Barry Du Bois and his team as they help people with low budgets and big dreams transform their spaces into a wonderful place to call home.
Jamie Oliver will continue to inspire foodies with busy schedules with the network premiere of Jamie’s 30 Minute Meals on Wednesday, October 28 at 7 p.m. ET/8 p.m. PT. The half hour series will show audiences how to create great home-cooked meals from scratch, with Jamie’s own unique twist on each element. Next up on Wednesday’s schedule is the exclusive network premiere of This Old Thing at 10 p.m. ET/PT. This unique series will follow Dawn O’Porter and her love for vintage clothing and will show fashionistas that wearing clothes from the past can be the way forward.
Makeful’s ad-supported, specialty channel will serve audiences nationally. Viewers can contact their television service providers to subscribe to the network. Customized, category-exclusive sponsorship opportunities across all of Makeful’s platforms are available.
Makeful, a Blue Ant Media brand, is a new lifestyle specialty channel celebrating the maker community and the creation of one-of-a-kind, handmade goods. Featuring passionate, entertaining makers who share their ideas and provide inspiration, Makeful’s programming combines food, design, style and DIY series. Makeful also unites craft-enthusiasts and provides opportunities to learn new skills through its social platforms and soon-to-launch digital community.
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