Blue Ant Media Rebrands Omnia Media’s Production Arm To Blue Ant Digital Studios

By February 20, 2018International, Press Releases


Grade A Kitchen (5×10’) is among a crop of new short form, original series produced by Blue Ant Digital Studios for Facebook’s streaming video service, Facebook Watch

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(Los Angeles, CA – February 20, 2018)Blue Ant Media, an international content producer, distributor and channel operator, announced today the rebrand of Omnia Media’s production arm to Blue Ant Digital Studios. The Los Angeles-based production house and studio creates premium, original short form and long form content with Omnia Media’s roster of talent and Blue Ant Media’s global reach in production, creative development and distribution. Dan Lubetkin will continue to oversee production and development as Chief Content Officer at Blue Ant Digital Studios and reports to Sam Sniderman, EVP, Production, Blue Ant Media. As part of this announcement, Facebook’s video platform, Facebook Watch, launches three of Blue Ant Digital Studios’ short form series, Grade A Kitchen, Family of Champions and Pixville Nightly. Each series, now on Facebook Watch, can be viewed on mobile, desktop and Facebook’s TV apps.

“Blue Ant Digital Studios combines the originality and innovation of Omnia Media’s digital roots with the proven production, distribution and broadcasting expertise of Blue Ant Media. With this rebrand, we are expanding our genres and interests beyond our original hyperfocus on gaming to millennial-driven, compelling content that spans unscripted to scripted, live action to animation, comedy to drama,” said Dan Lubetkin, Chief Content Officer, Blue Ant Digital Studios.

  • Grade A Kitchen (5×10’) follows executive chefs as they leave their restaurant and take viewers into their own homes to prepare a meal with them. Featuring appearances by Los Angeles-based chefs Nyesha Arrington and Eric Greenspan, food-loving audiences will learn how to make their favorite chefs’ meals, just the way they prepare them in their own homes. Grade A Kitchen is executive produced by Brent Lydic.
  • Family of Champions (5×10’), a co-production between Blue Ant Digital Studios and Omnia Media’s digital channel for gamers Arcade Cloud, asks parents to answer the question: “Do you understand your kid’s favorite video game?” For many, the answer is no. This short form, digital series showcases famous online gamers, such as MYSTIC7 and Jericho, as they conduct elaborate and fun tutorials for parents on how to play their kid’s favorite video game while forging new family bonds. Family of Champions is executive produced by CJ Schmidt and Brent Lydic.
  • Pixville Nightly (5×10’), created by Kip Madsen & Geoff Bunch, is a parody satire series in which video game content is presented as live news footage from the fictional town of Pixville. Hosted by comedian Sammy Obeid, the series invites viewers into the city of Pixville to recap the day’s “events” through a satirical eye. Pixville Nightly is executive produced by Brent Lydic.

Blue Ant International, a transatlantic content distributor and division of Blue Ant Media, oversees the licensing and sales for Blue Ant Digital Studios. Grade A Kitchen, Family of Champions and Pixville Nightly will be added to the distributor’s digital studios library at MIPTV 2018.

Blue Ant Media is a privately held, international content producer, distributor and channel operator. From our production houses around the world, we create content for multiple genres including factual, factual entertainment, short-form digital series and kids programming. Our distribution business, Blue Ant International, offers a catalogue of 3,200+ hours of content, including the largest 4K natural history offering on the market. Blue Ant Media’s international channel business offers a portfolio of media brands such as Love Nature (International), ZooMoo Networks (International), Smithsonian Channel Canada, BBC Earth (Canada), Blue Ant Entertainment (International), Blue Ant Extreme (International) and HGTV (New Zealand). Blue Ant Media is headquartered in Toronto, with operations in Los Angeles, Singapore, Auckland, Dunedin, London, Sydney, Beijing and Taipei.

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Facebook Watch is a place to discover and enjoy shows on Facebook. Home to a wide range of shows – from scripted comedy and drama, to competition and reality series, to individual creators and live sports – Facebook Watch is a video platform where episodic content, community and conversation come together.  This is a personalized viewing experience, where you can discover new series based on what your friends are watching, and catch up on the shows you follow. Facebook Watch is available for free on mobile apps across Apple and Android, on desktop, laptop and on TV apps listed here: