(Toronto, ON – December 12, 2018) – Blue Ant Plus, a social content studio bringing stories to life for brand marketers and agencies and division of Blue Ant Media, announced today the appointment of Tyler Cameron to the role of Partnerships Lead, Blue Ant Plus. In this newly created role, Cameron is accountable for growing the business by identifying and securing strategic business partnerships for the company. Cameron’s responsibilities include driving revenue through the sales of branded production and distribution and developing key relationships with new partners.
Cameron’s work experience spans across thirteen years and includes senior roles within advertising agencies as well as leading broadcast, digital and branded content sales. He was previously Head of National Partnerships at digital content studio, True Calling and prior to that he was Director of Sales at theScore, where he lead agency and client development.
“Tyler has a great track record of working with top-tier brands to incorporate creative content solutions seamlessly into their overall marketing strategies that connect with their audiences,” said Mitch Dent, SVP, Media Sales & Blue Ant Plus, Blue Ant Media. “He’s also the perfect fit to grow our roster of brand partners and to further build our long-term client relationships.”
In his new position at Blue Ant Plus, Cameron will report directly to Toni Rufo, Managing Director, Client Services and work alongside Adam Main, Managing Director, Operations.
Blue Ant Plus uses its best-in-class social media marketing team to amplify brand stories and draws on Blue Ant Media’s in-house resources including a full video studio, production professionals, state-of- the-art cameras and edit suites. The social content studio operates separately, but in partnership, with Blue Ant Media’s existing Media Sales arm, which offers clients seamless integration with the company’s roster of passion brands, including Cottage Life, Makeful and T+E. blueantplus.com. Follow us on: Twitter/Instagram