The launch is an extension of the existing Best New Product Awards™, Canada’s leading consumer-voted awards program for over 18 years
The Best New Product Awards logo will include MobileSyrup’s logo in the official seal of approval on the winning tech products, making it easier for Canadian consumers to find the latest products worthy of their investment and for brands to promote their innovations
(Toronto, ON – July 6, 2021) – MobileSyrup, Canada’s leading technology news website owned by Blue Ant Media, will partner with the Best New Product Awards, to launch the Best New Product Awards: Tech Edition. BrandSpark International, one of Canada’s leading consumer market research firms, will conduct the research. Building on the industry-leading Best New Product Awards program, the Tech Edition will comprehensively research consumer attitudes towards new technology innovations identified with MobileSyrup, and reveal which products Canadians believe are worthy of a Best New Product Awards: Tech Edition award and the extensive publicity that accompanies the winners. MobileSyrup will promote and publicize the nominees and winners to help educate consumers on how they can shop smarter in our increasingly technology-driven world. The award categories for the consumer research are multi-faceted and will include many that consumers are passionate about, such as best new smartphones, video games, gaming consoles, fitness devices and equipment, headphones, smart home devices, smart personal care devices, electric vehicles, laptops and tablets, SmartTVs, appliances, and more. Best New Product Awards: Tech Edition will include editorial features of the nominees and winners on the MobileSyrup website, targeted communications to readers via eblasts, newsletters and podcasts with unique advertising opportunities for brands, along with the featuring of all nominees and winners via the Best New Product Awards New & Noteworthy program which leverages its Shopper Army® shopper community. The winners for Best New Product Awards: Tech Edition will be announced in a joint press announcement with MobileSyrup in early 2022, with winners celebrated at the Best New Product Awards Event in 2022.
“We are very excited to partner with MobileSyrup on this new edition of the Best New Product Awards. We know that the Best New Product Awards are trusted and influential because they are based on the views of other consumers and backed by BrandSpark research. We look forward to expanding into the rapidly evolving tech world and collaborating with Canada’s tech news leader, MobileSyrup,” said Robert Levy, President of the Best New Product Awards.
“MobileSyrup is the distinct Canadian voice for all things technological. Consumers trust our journalists and our expertise to help them make informed decisions on what the best tech products are in this oversaturated marketplace,” said Mitch Dent, SVP, Media Sales & Branded Content, Blue Ant Media. “MobileSyrup’s partnership with Best New Product Awards will deliver value and engagement to our readers and great positioning opportunities for our advertising partners.”
Launched in 2007, MobileSyrup continues to grow its platform, reaching an engaged audience of almost 2 million unique monthly visitors who visit the platform for the latest technology news and trends.
Blue Ant Media is a privately held, international content producer, distributor and channel operator. We own and operate numerous production companies in North America and Asia-Pacific under the Blue Ant Studios banner, creating content for broadcasters and streaming platforms in multiple genres including factual entertainment, natural history, documentary, adult animation and drama. Our distribution business, Blue Ant International, offers a substantial catalogue of content, including one of the world’s largest 4K natural history offerings. Blue Ant Media operates channels under nine brands, including Love Nature, Smithsonian Channel Canada, BBC Earth (Canada), BBC First (Canada) and more. Blue Ant Media is headquartered in Toronto, with seven international offices in Los Angeles, New York, Singapore, Tokyo, London, Washington and Beijing. Blueantmedia.com
Founded in 2001, BrandSpark International is a boutique research and consulting firm that provides leading organizations with the clear direction they need to optimize brand positioning, ignite brand strategy, understand the evolving omni-channel shopper and prioritize growth initiatives. Best New Product Awards Inc. runs major awards programs Best New Product Awards and BrandSpark Most Trusted Awards, and consumer shopper site ShopperArmy.com, a community of real shoppers that tests products and provides quality incentivized ratings and reviews.
Communications Manager, Canadian Media
Blue Ant Media
Best New Product Awards