More than just mobile, the newsletter covers all-things tech, from gaming to smart home devices and electric vehicles to everyday affordable tech products
Featuring ad-supported content, Antenna enables marketers to tap into hyper-engaged Canadian consumers — living up to its tagline: “tech is for everyone”
(Toronto, ON – July 13, 2023) – MobileSyrup, Canada’s leading technology news website owned by Blue Ant Media, announced today the launch of its free weekly newsletter, Antenna, which covers the biggest tech stories in Canada and globally in a short, easy-to-digest format. Overseen by Editor-in-Chief of MobileSyrup.com, Patrick O’Rourke and created by news editor Jon Lamont, Antenna, which has already garnered 60K subscribers, will spotlight the most trafficked content categories from the website, covering the biggest tech stories of the week across gaming, streaming, mobile and all-things tech. Launching this Friday, Canadians can subscribe to the Antenna newsletter via MobileSyrup’s website here.
Antenna will be ad-supported with unique “in content” ad experiences, perfectly designed to deliver impactful branded content and brand messaging. Opportunities are expanded to include title sponsorship, big box ads, market research polling and standalone exclusive content only available to newsletter subscribers. Within the newsletter, marketers will be able to share their brand stories in an authentic and balanced way alongside MobileSyrup’s editorial content.
“Our dedicated tech newsletter was launched in response to reader demand for topline stories they can easily digest during their busy workday,” says Patrick O’Rourke, Editor-in-Chief, MobileSyrup. “Our audience wants to stay up to speed on all-things tech, from the latest smartphones and wearables to gaming culture and electric vehicles. Antenna will help inform their next purchase.”
“MobileSyrup has a distinctly Canadian, authoritative voice, and the launch of this newsletter allows Patrick and his team to share their top tech stories with new audiences in a bite-size format that readers can digest in 10 minutes or less,” says Mitch Dent, EVP Media Solutions and Group Publisher at Blue Ant Media. “Antenna will provide our advertising partners with a unique opportunity to cut through the cluttered media landscape and speak directly to MobileSyrup’s hyper-engaged audience in a more authentic and meaningful way.”
The newsletter further expands MobileSyrup’s reach to audiences outside of the website. MobileSyrup.com’s audience is 90% Canadian and receives over 3 million pageviews and 2 million unique monthly users. The Tech Effect, MobileSyrup’s new YouTube series, focuses on exploring broad topics in tech, including EVs, smartphone usage, streaming and more. The series is available for sponsorship opportunities.