Appointments support performance marketing, audience development and global brand building across Blue Ant’s businesses
TORONTO, ON – September 28, 2026 – Blue Ant Media today announced a series of appointments designed to strengthen its marketing organization and support the company’s next phase of global growth.
The announcement follows a transformative year in which Blue Ant became a publicly traded company, completed a number of major acquisitions, and significantly increased the scale and reach of its global streaming, production, advertising sales, and rights-management businesses. The strengthened marketing organization reflects the growing importance of performance marketing and data-driven audience development as the company builds its brands, develops direct relationships with consumers, and brings its content to audiences around the world.
The new appointments include: Allison Carr as Senior Vice-President, Marketing, Consumer Brands; Jeff Cooke as Marketing Manager, Studios & Rights; Lindsay King as Marketing Manager, Consumer Shows; and Alan Sencich as Marketing Manager, Canadian Media. Anna Molloy also takes on an expanded role as Senior Manager, Marketing, Rights & Streaming, Europe, Middle East and Africa.
As part of its evolving marketing model, Blue Ant has selected Blue Noise Studios as its new media agency partner. The agency will work alongside the Blue Ant team to support a performance-focused media approach grounded in audience insight, ongoing measurement and campaign optimization.
“These appointments build on the considerable talent already within our marketing organization and, alongside our partnership with Blue Noise Studios, position us well to deliver on our growth ambitions,” said Dervla Kelly, Chief Marketing and Communications Officer, Blue Ant Media.
Allison Carr, Senior Vice-President, Marketing, Consumer Brands
Allison Carr joins Blue Ant with more than 20 years of experience in brand strategy, full-funnel and performance marketing, customer acquisition and retention, content, media and audience engagement. Most recently, she led brand strategy, customer experience, content and broadcast operations at Woodbine Entertainment. Previously, Carr spent more than a decade at Corus Entertainment, where she oversaw marketing and publicity for more than 30 entertainment brands and helped build the performance marketing capabilities supporting its streaming business.
In her new role, Carr will lead marketing strategy for Blue Ant’s international PayTV AND FAST/AVOD channels as well as subscription streaming service MagellanTV, the company’s connected TV advertising business Media Pulse, and the company’s portfolio of 11 consumer shows. Her mandate will include strengthening the use of audience insights and performance data, accelerating customer acquisition and retention, and supporting the continued growth of Blue Ant’s channel, streaming and live-event brands.
Jeff Cooke, Marketing Manager, Studios & Rights
Jeff Cooke brings more than a decade of experience in entertainment and content marketing across television, live events and global media. Most recently, he led consumer marketing at New Metric Media for titles including Letterkenny, Shoresy and Hate the Player: The Ben Johnson Story, developing campaigns, brand extensions and live experiences. Before joining New Metric Media, Cooke spent a decade at WildBrain, where he led global business-to-business marketing initiatives supporting a library of more than 500 kids and family brands.
Reporting to Kelsey Aikman, VP, Marketing, Blue Ant Rights, Studios and Corporate, Cooke will develop marketing strategies that build the global profile of the company’s studios, productions and rights portfolio, supporting engagement with buyers, commissioners, platforms, partners and audiences worldwide.
Lindsay King, Marketing Manager, Consumer Shows
Lindsay King joins Blue Ant with more than 15 years of experience across digital marketing, ecommerce, brand strategy, and live events. As the founder of Add To Cart Commerce, she has advised brands on integrated campaigns designed to drive audience engagement and conversion.
King will lead campaign strategy, positioning, messaging and year-round audience development for Blue Ant’s portfolio of consumer shows, with a focus on using audience insights and digital marketing to support attendance, engagement and long-term brand growth.
Alan Sencich, Marketing Manager, Canadian Media
Alan Sencich brings more than a decade of experience across entertainment, gaming and digital marketing. Most recently, he served as Senior Marketing Manager, Canada at Kinetic Digital. Previously, at East Side Games, he developed audience campaigns and digital communities around entertainment properties in partnership with brands including NBC, BBC and Funko.
Sencich will lead marketing for Blue Ant’s Canadian television brands, including T+E, Cottage Life, BBC Earth and Makeful. His mandate will focus on driving tune-in, strengthening brand affinity and using audience insights and digital platforms to build deeper connections with viewers.
Anna Molloy, Senior Manager, Marketing, Rights & Streaming, Europe, Middle East and Africa
Anna Molloy assumes an expanded role overseeing marketing for Blue Ant’s Rights and Streaming businesses across Europe, the Middle East and Africa. During her time at Blue Ant, she has supported the company’s channel and streaming brands across the region, developing a strong understanding of its content portfolio, partners and audiences.
In her expanded mandate, Molloy will lead regional marketing strategies that strengthen engagement with buyers and platforms, support partner relationships and extend the reach of Blue Ant’s content and brands across EMEA.
Together, the team will support Blue Ant’s businesses through an integrated marketing model that combines brand strategy and creative development with audience intelligence, performance marketing, digital growth and business-to-business marketing.
About Blue Ant Media
Blue Ant Media (TSX: BAMI) is a global media and entertainment company that creates premium content and builds enduring brands, connecting creators and partners with audiences worldwide. Through its Studios, Rights & Streaming, and Canadian Media businesses, Blue Ant partners with leading creators and entertainment companies to develop and produce award-winning content, distribute and monetize a catalogue of more than 10,000 hours, and connect brands with audiences in more than 100 countries. Its portfolio includes Blue Ant Studios, Insight Productions, Atomic Cartoons and Jam Filled Entertainment; channel and streaming brands including Love Nature, Homeful, HauntTV and MagellanTV; consumer shows; Cottage Life Magazine; and Media Pulse, its multiplatform advertising sales business.Headquartered in Toronto, Blue Ant Media has offices across North America, Europe and Asia-Pacific.