Canada’s daily news source for mobile technology, gaming and product reviews, now part of Blue Ant Media’s digital media portfolio
Acquisition diversifies the company’s advertising products with substantial growth of its premium digital content offering
MobileSyrup brings greater digital audience scale to Blue Ant Media, with an engaged Canadian audience of 2 million unique visitors monthly
MobileSyrup joins Blue Ant Media’s roster of award-winning digital brands, Cottage Life and Animalogic, and partnerships with Obox (French) and Enthusiast Gaming
(Toronto, Canada) October 20, 2020 – Blue Ant Media announced today that it has acquired Canadian digital publisher, MobileSyrup, an independent, ad-supported news website that reports on mobile technology with daily market and industry news as well as reviews on smartphones, gaming, automotive, wearables, tablets, audio, and smart home tech.
Launched in 2007, MobileSyrup’s dedicated, Canadian audience comprises 2 million unique visitors monthly, primarily in the Male 25-49 category. The acquisition is part of a long-term strategy that will see Blue Ant Media continuing to grow and diversify its Canadian business, by adding new platforms and genres of content. MobileSyrup joins Blue Ant Media’s roster of award-winning digital brands, which includes owned and operated properties, Animalogic and Cottage Life, and the company’s sales partnerships with Obox (French) and Enthusiast Gaming.
“MobileSyrup is special because its audience is 90% Canadian and 100% organic. This is rare with successful digital brands as they are usually global, which can affect how relevant the content is for audiences in different markets. The publication’s distinct Canadian voice comes through in all of its editorial and readers expect to find the latest product news and reviews for our market,” said Mitch Dent, SVP, Media Sales & Branded Content, Blue Ant Media. “We see enormous potential in this business and feel that Blue Ant’s multi-platform experience will ultimately bolster MobileSyrup’s offering, bringing a premium opportunity for advertisers to tap into a hyper-engaged, Canadian audience in the mobile and technology space.”
“I’m proud MobileSyrup is joining Blue Ant Media. The online publication will build from its strong foundation and continue to dominate the Canadian market,” said Ian Hardy, Publisher, MobileSyrup. ”Our readers are passionate about technology and will be excited about this next phase.”
Blue Ant Media is a privately held, international content producer, distributor and channel operator. We own and operate numerous production companies in North America and Asia-Pacific under the Blue Ant Studios banner, creating content for broadcasters and streaming platforms in multiple genres including factual entertainment, natural history, documentary, adult animation and drama. Our distribution business, Blue Ant International, offers a substantial catalogue of content, including one of the world’s largest 4K natural history offerings. Blue Ant Media operates channels under nine brands including Love Nature, Smithsonian Channel Canada, BBC Earth (Canada) and more. Blue Ant Media is headquartered in Toronto, with eight international offices in Los Angeles, New York, Singapore, London, Dunedin, Washington DC and Beijing. blueantmedia.com