Courtesy of Gusto TV
(Toronto, ON – January 15, 2025) – Media Pulse, a Blue Ant Media company and connected TV (CTV) marketplace, and Gusto TV, the world’s best food channel, announced today that Media Pulse has exclusive streaming access to Gusto TV’s inventory in Canada. With this new partnership, Media Pulse will offer clients direct ad insertion opportunities across the full range of Gusto TV’s premium CTV inventory, enabling advertisers to reach highly-engaged and culturally diverse audiences who enjoy streaming world-class culinary content.
“Partnering with Gusto TV opens up exciting opportunities for Media Pulse to connect brands with a diverse and hyper-engaged food-loving audience via innovative CTV ad placements,” says Deborah Gurofsky, SVP and Managing Director, Media Pulse. “This collaboration reinforces our commitment to being the go-to marketplace for CTV inventory, and we look forward to offering brands direct access to premium content in the food and lifestyle space.”
“Gusto TV is thrilled to partner with Media Pulse, bringing Canadian advertisers closer to our culturally rich and globally celebrated food shows,” says Chris Knight, CEO and President of Gusto Worldwide Media. “With Media Pulse’s expertise in CTV, we’re excited to offer innovative ad solutions that connect brands with our diverse audience, creating opportunities to engage like never before.”
Through this partnership, Media Pulse’s clients will benefit from seamless, ad integration and show targeting opportunities within Gusto TV’s mouthwatering catalogue, which span over 60 original titles, including award-winning series, such as Cook Like A Chef, Bonacini’s Italy and Flour Power. Gusto TV can be streamed in English, Spanish and Simplified Chinese across more than 160 countries and 40-plus platforms.
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Media Pulse, a Blue Ant Media company, is an exclusive Connected TV marketplace delivering measurable and business-impacting Connected TV advertising strategies for Canadian brands as well as enhanced revenue opportunities for media owners and publishers. mediapulse.ca
About Gusto TV:
Gusto TV is an international food channel with exceptional production values and sophisticated storytelling. With hundreds of hours of proprietary content, Gusto TV offers a culturally diverse lineup that is a feast for the eyes and connects emotionally with viewers. Gusto TV’s award-winning titles are streamed in English and Spanish across 160+ countries on 40+ different platforms. Check out the Watch Now page to get all of Gusto TV’s delicious culinary programming. Food is the one true global language and Gusto TV speaks all dialects.