Penguin Random House Children’s Licensing and Random House Kids join as global publishing partners, alongside global master toy partner Moose Toys, with books and plush launching beginning in October 2026
BeddyByes: Time for BeddyByes from Penguin Random House Children’s Licensing and Random House Kids, and the BeddyByes Plush Friends collection from Moose Toys
LONDON, ENGLAND – September 9, 2026 – Blue Ant Media today announced the expansion of the BeddyByes consumer products programme with Penguin Random House Children’s Licensing in the UK, under the Ladybird imprint, and Random House Kids in the US, joining as the preschool brand’s global publishing partners, alongside global master toy partner Moose Toys.
The expansion comes as the first BeddyByes products prepare to launch at UK retail, with Moose Toys plush and Penguin Random House Children’s books set to roll out beginning in October 2026.
In the UK, the programme will extend beyond toys and publishing into apparel through licensees including TDP Textiles, with products planned to launch later this year.
Following strong audience performance for BeddyByes on BBC iPlayer and CBeebies, Blue Ant Media is taking a phased approach to the brand’s consumer products expansion, prioritizing products and partners that extend BeddyByes naturally into play, storytelling and families’ everyday routines. All of the BeddyByes episodes together brought in 3.7 million viewing hours on BBC iPlayer in their first 28 days of availability, and since then, performance has only grown, well more than doubling to 10.4 million viewing hours.
“BeddyByes is a trusted everyday companion for families, and our consumer products strategy is designed to extend that role into meaningful moments throughout a child’s day,” said Vienna Downes, VP and General Manager, Consumer Products, Blue Ant Rights and Streaming. “Moose Toys and Penguin Random House Children’s give us a strong global foundation in play and publishing, while our growing UK partner roster will bring BeddyByes into more of the routines families already share. We are building a thoughtful, connected programme with partners who understand the brand’s purpose and can help us deepen that trust and grow the brand over the long term.”
The UK retail rollout will begin in October with a Moose Toys collection featuring an assortment of MeMo, BaBa and Yummy Dog plush, including talking versions of MeMo and BaBa and a large Yummy Dog plush. The collection will be available at major UK retailers including The Entertainer, Argos, and Amazon.
On October 22, 2026, BeddyByes: Time for BeddyByes will launch in the UK from Penguin Random House Children’s Licensing under the Ladybird imprint, and Random House Kids in the US. The interactive tabbed board book follows MeMo and BaBa through PlayTime, YummyTime, BrushyTime and StoryTime before they settle down for bed.
Three additional titles will follow in early 2027: BeddyByes: My First Little Library, BeddyByes: Rainbows and BeddyByes: MeMo and BaBa’s Friends: A Tabbed Board Book. The books are available to pre-order now.
Created by JAM Media co-founders John Rice and Alan Shannon, BeddyByes follows best friends MeMo and BaBa through the familiar rhythm of a young child’s day on the magical Planet BeddyByes. As each story unfolds, the lighting dims, the music softens and the pace slows, creating a gentle transition from playtime to dreamtime. The 52 x 11-minute CG-animated preschool series was developed in consultation with early childhood development expert Dr Jacqueline Harding and is narrated by Dawn French as Gramma Leeba.
The fall campaign includes a partnership with parenting expert Heidi Skudder, featuring podcast and social content that connects BeddyByes with everyday family routines, from the transition back to school to the clocks changing. The expansion is managed by Blue Ant Media’s in-house Marketing and PR teams, driven by specialist agencies Highlight PR and Kids Industries, with Bulldog Licensing serving as the property’s UK licensing agent.
About Blue Ant Media
Blue Ant Media (TSX: BAMI) is an international streamer, production studio, advertising sales, and rights-management business operating across three core business segments: Rights & Streaming, Studios, and Canadian Media. The company operates a diverse portfolio of free streaming and pay TV channels internationally, including Love Nature, Cottage Life, Smithsonian Channel Canada, BBC Earth Canada, HauntTV, Homeful, and Love Pets, as well as the subscription streaming service MagellanTV. Its studio business produces and distributes a wide range of premium content across key genres for streaming and broadcast platforms worldwide. Blue Ant Media is headquartered in Toronto, with a presence in London, Los Angeles, Miami, New York, Washington, Singapore, Sydney, Ottawa and Vancouver.
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About JAM Media
JAM Media is an award-winning independent studio with operations in Dublin and Belfast, creating and producing distinctive animation and live-action entertainment for children and families.
For more than two decades, JAM has developed original intellectual property and delivered premium series and films for major international partners including the BBC, RTÉ, Nickelodeon, Paramount, Sky Kids and Amazon. Current productions include BeddyByes Series 2 and Tim Rex in Space Series 2, while recent credits include Isadora Moon, Emerald, Nova Jones, Jessy and Nessy, Becca’s Bunch and JAM’s first animated feature, A Greyhound of a Girl. Its catalogue also includes the BAFTA®-winning Roy, Little Roy, Zig & Zag, Baby Jake and Tilly and Friends.
From initial concept and development through production, post-production, distribution and consumer products, JAM works with broadcasters, publishers, digital platforms and licensing partners worldwide to build memorable characters, standout stories and internationally scalable brands.
About Moose Toys
Moose Toys exists to make kids superhappy. This purpose drives our ambition to become the most innovative toy company in the world. For us, innovation isn’t a function, it’s a mindset embedded in everything we do, from bold product design and advanced manufacturing to content creation, brand building, and global licensing partnerships.
By combining creativity with capability, we consistently create category-disrupting toys and scalable global brands, with toys available in more than 100 countries. Our award-winning portfolio spans action figures, collectibles, craft, dolls, games, plush, preschool, STEM, and youth electronics. Beyond our products, we extend our impact through the Moose Happy Kids Foundation, supporting initiatives that bring joy to children globally.
Founded in 1985 and proudly family-owned since 2001, we are headquartered in Melbourne, Australia, with operations in 10 countries, united by a shared commitment to delivering exceptional play experiences to kids and families around the world.
About Penguin Random House Children’s Licensing
Penguin Random House Children’s Licensing is part of Penguin Random House Children’s UK. It brings the very best of licensed brands and much-loved characters to life through story, novelty, activity and gifting books, which are published for children and young adults across all age groups under Ladybird, Puffin and Penguin.
From fun formats for little fingers and bestselling preschool brands such as Bluey, Peppa, Hey Duggee and Ms Rachel, to world-immersive publishing for fans of hit TV series such as Stranger Things, Doctor Who and Wednesday, Penguin Random House Children’s Licensing creates readers by bringing children to books through the brands and characters they already love.
Media Contact:
Emily Young Lee, Blue Ant Media, emily.younglee@blueantmedia.com