Blue Ant Media will partner with BILD to operate three annual live events including the country’s largest 10-day consumer show, the National Home Show
The three home-focused shows will join the company’s roster of live events across Canada, including the Spring and Fall Cottage Life Shows, the Ottawa Cottage Life and Backyard Show, the Seasons Christmas Show and the Spring and Fall Baby Shows in Toronto and Vancouver
(Toronto, ON – October 12, 2022) – Global media company, Blue Ant Media, and BILD, the Greater Toronto Area’s Building Industry and Land Development Association (BILD), have entered into a partnership which will see Blue Ant assuming majority control and operation of the Toronto Home Shows. The lineup includes three premium annual consumer events: Home & Reno Show (February 2023), Canada’s largest 10-day consumer show, The National Home Show (March 2023) and Fall Home Show (September 2023). The existing team of Toronto Home Shows’ employees will join Blue Ant and report into Greg McLeod, VP, Consumer Shows. The deal underpins Blue Ant Media’s mission to expand and diversify its portfolio of live events across Canada, which span a number of lifestyle categories from cottage living to parenting, holiday shopping to celebrating the maker culture. It also deepens the company’s commitment to invest in the home and lifestyle category, following the launch of free streaming channel Homeful earlier in the year and recent acquisition of the Mike Holmes library.
“Blue Ant Media’s acquisition of the Toronto Home Shows, in partnership with BILD, is a great opportunity to grow our expansive portfolio of consumer shows across Canada, while also building upon our leadership and expertise in the home and lifestyle category,” says Jamie Schouela, President, Global Channels and Media, Blue Ant Media. “We look forward to bringing all of Blue Ant’s multi-platform resources to the Home Shows so we can enhance the experience for both exhibitors and attendees.”
“This deal is transformational and will provide greater value to Home Show exhibitors and attendees,” says Dave Wilkes, President and CEO of BILD. “The Home Shows have been an important part of Toronto’s landscape for over 60 years, we look forward to partnering with Blue Ant Media to continue this great tradition.”
The National Home Show, Fall Home Show and the Home & Reno Show join Blue Ant Media’s impressive portfolio of lifestyle consumer shows, which include: the Spring and Fall Cottage Life Shows in Toronto, the Ottawa Cottage Life and Backyard Show, the Seasons Christmas Show, the Spring and Fall Baby Shows Toronto and the Fall Baby Show Vancouver.
Blue Ant Media is a privately held, international content producer, distributor, channel operator. The company also produces consumer shows nationwide across Canada. Collectively, Blue Ant Media’s consumer show business hosts over 100,000 people annually at the Spring Cottage Life Show and Fall Cottage Life Show in Toronto; Ottawa Cottage Life & Backyard Show; Spring Baby Show Toronto; Fall Baby Show Toronto; Fall Baby Show Vancouver; and Seasons Christmas Show in Toronto. blueantmedia.com
With more than 1,300 member companies, BILD is the voice of the home building, land development and professional renovation industry in the Greater Toronto Area. The building and renovation industry provides more than 230,000 jobs in the region and $26.9 billion in investment value. BILD is proudly affiliated with the Ontario and Canadian HomeBuilders’ Associations.
Notes to Editor
Greg McLeod headshot: here
VP, Consumer Shows, Blue Ant Media
Greg McLeod serves as VP of Consumer Shows at Blue Ant Media. He is charged with overseeing operations of the Spring and Fall Cottage Life Shows, Ottawa Cottage Life & Backyard Show, Seasons Christmas Show, Fall Home Show, Home & Reno Show and The National Home Show.
Prior to Blue Ant Media, McLeod served as an Account Manager for Cottage Life Media where he managed exhibitor space and advertising sales for Cottage Life’s consumer shows and publications. Blue Ant Media acquired Cottage Life Media in 2012. McLeod holds an MBA from York University’s Schulich School of Business.