Custom social media content for Bioré, Jergens and John Frieda to begin roll out in early 2018
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Toronto, Canada (November 29, 2017) – Blue Ant Plus, a social content studio bringing stories to life for brand marketers and agencies, has been retained by Kao Canada Inc., a global leader in the beauty industry, to create, produce and manage social media content for the company’s mass brands, including Bioré®, Jergens® and John Frieda®, in Canada for all of 2018.
Blue Ant Plus’ in-house creative and strategy teams will develop social campaigns for these Kao Canada brands that will support existing marquee products as well as new product launches throughout the year. The social content will include originally produced custom videos and innovative creative designed specifically for each social platform to maximize consumer impact. The Blue Ant Plus social team will amplify the creative brand content and optimize the campaigns in real time to generate maximum reach.
“Social media has quickly become a vital platform to showcase products to a highly engaged audience of savvy beauty consumers,” said Mitch Dent, SVP Media Sales & Blue Ant Plus, Blue Ant Media. “Working with Kao Canada to promote household names such as Jergens and Bioré in the Canadian market is an exciting opportunity for us to combine our strongest areas of expertise – producing great content through creative storytelling and building authentic and engaged audiences through our proprietary content discovery processes.”
Blue Ant Plus uses its best-in-class social media marketing team to amplify brand stories and draws on Blue Ant Media’s in-house resources including a full video studio, production professionals, state-of- the-art cameras and edit suites. The social content studio operates separately, but in partnership, with Blue Ant Media’s existing Media Sales arm, which offers clients seamless integration with the company’s roster of passion brands, including Cottage Life, Makeful and T+E. blueantplus.com. Follow us on: Twitter/Instagram/Linkedin.
Blue Ant Media is a privately held, international content producer, distributor and channel operator. From our production houses around the world, we create content for multiple genres including factual, factual entertainment, short-form digital series and kids programming. Our distribution business, Blue Ant International, offers a catalogue of 3,000+ hours of content, including the largest 4K natural history offering on the market. Blue Ant Media’s international channel business offers a portfolio of media brands such as Love Nature (International), ZooMoo Networks (International), Smithsonian Channel Canada, BBC Earth (Canada) and HGTV (New Zealand). Blue Ant Media is headquartered in Toronto, with operations in Los Angeles, Singapore, Auckland, Dunedin, London, Sydney, Beijing and Taipei. Blueantmedia.com. Follow us on: Twitter/LinkedIN/Instagram
Kao Canada Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao Canada Inc. portfolio includes Jergens® and Curél® hand and body lotions, Bioré® facial care, John Frieda® Frizz-Ease®, Luxurious Volume, Sheer Blonde®, Brilliant Brunette®, Radiant Red® professional hair care, and Ban® antiperspirants.