(Toronto, CANADA – July 31, 2019) – Blue Ant Plus, a social content studio bringing stories to life for brand marketers and agencies, and a division of Blue Ant Media, has partnered with Chevrolet this summer to promote its all-new Chevrolet Blazer through a multi-platform campaign with Blue Ant Media brand, Cottage Life. Blue Ant Plus leveraged the Cottage Life brand to create The Blazer Index, a travel guide listing intriguing luxury attractions and weekend destinations nestled amid Canada’s majestic natural beauty from coast to coast.
Inspired by the iconic Michelin Guide, to align with style and best-in-class experiences, The Blazer Index, was launched in the June/July issue of Cottage Life magazine following the Editor’s Note, as a resource for Canadians to reward themselves with amazing travel experiences. The Blazer Index was published in a co-branded double page spread and augmented with Chevrolet Blazer advertising. The experiences highlighted in the magazine are also available on a dedicated online hub at cottagelife.com, easily accessible through the website’s content navigation visuals, with associated promotion through key Blue Ant Media Partners like Outdoor Life and Field and Stream.
Complementing the digital version of the guide, the online hub also includes a three-part original video series. Each short video episode follows successful and stylish Canadian baby boomers who travel to Blazer Index destinations, complete with dynamic scenes of the vehicles against Canada’s most beautiful natural backdrops and highlighting the sleek, innovative design of the Chevrolet Blazer. The videos, shot in captivating, cinematic style, also air as two-minute commercial takeovers on Blue Ant Media’s TV channels, including Cottage Life, T+E, and Smithsonian, allowing audiences to see the Chevrolet Blazer on the grandeur of large screen. The campaign will continue until mid August.
“Cottage Life was the ideal brand to offer The Blazer Index, which taps into Cottage Life’s brand promise of making the most of weekend living and spending quality time together in Canada’s great outdoors,” said Mitch Dent, SVP Media Sales & Blue Ant Plus, Blue Ant Media. “Extending the campaign to Cottage Life’s video and TV platforms to document the travel experiences of real Canadians brings The Blazer Index to life in an authentic and relatable way for Cottage Life’s engaged audience.”
Shot across Canada in British Columbia, Ontario and Nova Scotia, the videos seamlessly showcase the stylish design of the Chevrolet Blazer through stories of accomplished Canadians who take to the road to reward themselves by driving to sought-after destinations. A professionally successful husband and wife based in British Columbia explore the province’s Coastal Rainforest and spend a night at the breathtaking Free Spirits Spheres, a glamping treehouse experience. In Ontario, two friends set out to find the mysterious Charlie’s Burgers, a speak-easy style dining experience, revered by foodies for elaborate secret feasts. They drive through Toronto’s downtown core using the Chevy Blazer’s digital touch screen navigation system and clues to find the undisclosed and intimate culinary location. The final video follows a high-level executive in Nova Scotia, joined by his golf pro on a once-in-a-lifetime excursion at the championship Fox Harb’r Resort.
“Canadians love exploring and the all-new Chevrolet Blazer is the perfect road trip vehicle for embracing the open road,” said James Hodge National Marketing Communications Manager, Chevrolet. “Going across Canada in a Blazer to discover luxury destinations with Cottage Life was the perfect partnership.”
Blue Ant Media collaborated with Chevrolet’s agency of record, The Story Lab, to create The Blazer Index campaign.
Cottage Life Media, a division of Blue Ant Media, has been the definitive source for weekend living entertainment since 1988. Cottage Life Media publishes Cottage Life and Cottage Life West magazines, Cottagelife.com and broadcasts the Cottage Life television channel across Canada. Cottage Life Media produces the annual Spring and Fall Cottage Life Shows in Toronto, the Ottawa Cottage Life & Backyard Show and the Edmonton Cottage Life & Cabin Show. cottagelife.com. Follow us on: Twitter/Facebook/Instagram/Pinterest/YouTube
Blue Ant Media is an international producer, distributor, channel operator, and gaming video content company. We own and operate numerous production companies in North America, the UK, and Australasia under the Blue Ant Studios banner, creating content for broadcasters and streaming platforms in multiple genres including factual entertainment, natural history, documentary, adult animation, and drama. Our distribution business, Blue Ant International, offers a substantial catalogue of content, including one of the world’s largest 4K natural history offerings. Blue Ant Media operates linear and SVOD channels on multiple continents under 14 brands including Love Nature, Smithsonian Channel Canada, BBC Earth (Canada), ZooMoo, Arcade Cloud and more. Omnia Media, our gaming video content company, has the largest gamer talent network in the world. It creates and distributes gaming video content across digital and OTT platforms such as YouTube, Snapchat, Facebook, and more. Blue Ant Media is headquartered in Toronto, with nine international offices in Los Angeles, Singapore, Auckland, Dunedin, London, Washington DC, Sydney, Beijing, and Taipei.
About Chevrolet in Canada
Founded in 1911 in Detroit, Chevrolet is one of the world’s largest car brands, doing business in more than 100 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.ca, on Facebook at https://www.facebook.com/chevroletcanada or by following @ChevroletCanada on Instagram and Twitter.