Media Pulse’s latest product, in partnership with Native Touch, enables marketers to break through the fragmented media landscape with targeted ad campaigns across CTV and mobile devices
(Toronto, ON – June 27, 2023) – Canada’s exclusive connected TV (CTV) marketplace, Media Pulse, a Blue Ant Media company, announced today the launch of its new product, TV-2-Mobile. Powered by Native Touch, a Canadian leader in mobile-first programmatic advertising solutions, TV-2-Mobile allows advertisers to break through the fragmented media landscape and reach viewers inside and outside the home. With TV-2-Mobile, viewers’ first ad exposures will take place while streaming CTV, followed by subsequent exposures to the same ad being shown via premium mobile app content. Media Pulse’s latest product also delivers enhanced revenue opportunities for its clients via a full-funnel marketing strategy and custom tailored messaging to its target audience. Further, TV-2-Mobile builds on the power of CTV as the awareness driver, while mobile devices as the action driver and the final destination in the buyer’s journey where items are purchased.
“We’re committed to staying up-to-date with the latest CTV industry trends to provide our clients with the insights they need to stay ahead of the curve in this rapidly growing media segment,” says Deborah Gurofsky, VP, Partnerships. “This new product delivers enhanced revenue opportunities for our clients, with a high-touch and custom approach that enables them to engage with their existing CTV audiences, while also reaching a wider network outside the home.”
“We’ve always taken a mobile-first approach to programmatic advertising; this is because mobile devices offer both online and offline behavioral data that allow us to get a holistic perspective of a consumer. Once we have that, we can extend data sets from our proprietary, custom mobile database across other digital touchpoints such as CTV,” says Saad Uddin, Co-Founder & CEO, Native Touch.
According to eMarketer, Canadians spend an average of 11 hours each day consuming media on various channels and devices. In Canada, data shows more than 16 million Canadians use CTV to stream their favourite video apps, reinforcing the trend that CTV is quickly becoming the preferred way for audiences to consume content. Mobile apps offer a unique opportunity for advertisers to reach users throughout the day, often at locations where users are unable to consume other marketing media, such as during their downtime.
TV-2-Mobile is available now via Media Pulse. Marketers who wish to learn more about TV-2-Mobile, or wish to add it to their existing CTV package, can contact Deborah Gurofsky (firstname.lastname@example.org).