WWF International will leverage scenes from Love Nature’s award-winning, natural history series and documentaries to promote wildlife and nature conservation via Twitter, Facebook and Instagram and #WWFLovesNature
Love Nature pledges to donate proceeds from its global streaming video service to WWF International’s training programmes for park rangers in Cambodia’s Serepok Wildlife Sanctuary and Phnom Prich Wildlife Sanctuary
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(London, UK, September 1, 2016) – Love Nature, creators of the world’s largest library of 4K (Ultra-HD) wildlife and nature documentaries and series and WWF International, one of the world’s leading conservation organizations, are pleased to announce a new content partnership that will see both organizations working together to promote the protection of wildlife and animal habitats worldwide. As part of the partnership, WWF International will share exclusive, original scenes from Love Nature’s library of 4K natural history content, showcasing fascinating species and landscapes from all over the world, via its global Twitter, Facebook and Instagram platforms under the hashtag #WWFLovesNature. Simultaneously, Love Nature will leverage WWF International’s digital hub and social media networks, with extensive fan bases, to drive adoption of its recently launched, 4K streaming video service.
“WWF International and Love Nature have a shared interest in connecting people with the beauty and wonder of nature, while also shining a light on environmental issues that impact our changing world,” said Jo Parkinson, Managing Director, Love Nature International. “With WWF International’s expansive reach and Love Nature’s ability to give audiences an up-close and personal look at habitats globally, this partnership will give us a meaningful opportunity to advocate for conservation change and grow our community of passionate nature lovers everywhere.”
To kick off this new collaboration, Love Nature has pledged to donate a portion of its streaming video service proceeds to WWF International, which will contribute directly to training programmes for Wildlife Crime Rangers in Cambodia’s Serepok Wildlife Sanctuary and Phnom Prich Wildlife Sanctuary. Love Nature’s donation will fund extensive training for 60 rangers in the areas of field craft, patrolling tactics, navigation, crime scene investigation, law, wildlife monitoring and enforcement.
“We are excited about WWF International’s partnership with Love Nature. Love Nature’s original natural history content will go a long way in showing our supporters the reasons why the conservation of nature and protection of wildlife habitats are critical for us all.” said Sudhanshu Sarronwala, Executive Director, Communications and Marketing, WWF International.
Love Nature’s streaming video service is available in 32 countries worldwide on Apple TV, Amazon Fire TV, Sony Android TV, Philips Android TV, Nexus Player, Roku streaming players and Roku TV models and on Xbox 360 and Xbox One. The ad-free app offers a £3.99 monthly subscription, after a one-month free trial and is available on Amazon Appstore, Google Play, Roku’s Channel Store and via LoveNature.com.
Love Nature engages with fans internationally via LoveNature.com, Facebook, Twitter, YouTube and Instagram with stunning images direct from its productions, relevant and news-breaking stories about the natural world and short-form videos, creating a social community for wildlife and nature fans worldwide.
Love Nature brings audiences closer to the beauty and wonder of nature, sharing awe-inspiring stories and shining a light on the fight for survival in a changing world. Producing over 200 hours of 4K nature and wildlife content annually, Love Nature offers the largest library of 4K wildlife and nature content in the world and is available internationally via linear television, SVOD services and as a turnkey factual 4K channel. LoveNature.com
WWF is one of the world’s largest and most respected independent conservation organizations, with over 5 million supporters and a global network active in over 100 countries. WWF’s mission is to stop the degradation of the Earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. panda.org/news for latest news and media resources.