• Skip to main content
  • Skip to primary sidebar

Blue Ant Media

Nothing connects like a good story.

  • About Us
    • Our Story
    • Our News
    • Corporate Team
    • Careers
    • Contact
    • Pitch Us
  • Production
    • About
    • Our Team
    • News
  • Distribution
    • About
    • Our Team
    • News
  • Media Brands
  • Advertising
    • About
    • Branded Content

BLUE ANT MEDIA ANNOUNCES STRATEGIC ALLIANCE WITH OBOXMEDIA

5 December 2016

Oboxmedia’s network of premium publishers positions Blue Ant Media as a digital media powerhouse in English and French Canada

Deal includes the second largest premium content network in Quebec, giving Blue Ant Media access to 64% of the province’s online audience

Blue Ant Media’s expanded digital offering is now #1 in reaching gamers across multiple platforms

(Toronto, ON, December 5, 2016) – Blue Ant Media announced today that it has entered into a new strategic relationship with Quebec-based premium publisher Oboxmedia. Blue Ant Media will represent and manage advertising sales for Oboxmedia’s network and its portfolio of brands nationally. The addition of Oboxmedia’s publishers boosts Blue Ant Media’s reach to over 13 million unduplicated monthly unique visitors*. The strategic alliance gives the company direct access to 44% of Canada’s digital audience and positions it among the country’s largest digital media companies. 

Oboxmedia’s portfolio includes some of the world’s most visited platforms, including massive multi-player gaming leader Roblox as well as Rovio Entertainment’s prestigious portfolio of Angry Birds apps. The network of sites and apps dramatically expands Blue Ant Media’s existing gaming network, which now delivers a combined number of 6 million monthly Canadian views across desktop, mobile and YouTube, many in the highly coveted 18 to 34 demographic. The deal also positions the company as the #1 platform to reach kids under 18 on desktop. 

As part of the agreement, Blue Ant Media will represent Oboxmedia’s French inventory in English Canada, which reaches over 64% of Quebec’s digital audience through Oboxmedia’s eight owned and operated publications including Nightlife.ca, HollywoodPQ and Ton Petit Look, as well as more than 30 popular French publications including Trois fois par jour, Le Cahier and Pratico-Pratiques.

“Our strategic alliance with Oboxmedia bolsters Blue Ant Media’s position as a major player in the digital media space,” said Jamie Schouela, EVP, Canadian Networks, Blue Ant Media. “The deal significantly increases our reach with highly engaged millennials and gives us a strong foothold in Quebec for brands looking to engage in the French-language market.” 

“Blue Ant Media and Oboxmedia are founded on similar values, which is to create highly engaging, multiple-platform content,” said Erick Vadeboncoeur, CEO, Oboxmedia. “The deal will help us accelerate our sales with a team that understands how to deliver fully integrated content and media.”

*comScore Media Metrix, Multi-Platform, Canada, September 2016

Oboxmedia is a premium publisher network and digital advertising company that connects brands with Canadians on all devices. It offers highly engaging media through direct and programmatic inventory, branded content and amplification solutions for advertisers. Through its owned an operated websites and exclusive partnerships with recognized and respected platforms such as Rovio Entertainment and Roblox, Oboxmedia reaches over 12 million visitors across French and English Canada.

Blue Ant Media Solutions partners with brands to create compelling, context-driven programs distributed across broadcast, digital, print, social media, OTT and experiential platforms. The award-winning division also offers clients seamless integration with Blue Ant Media’s roster of passion brands, including Cottage Life, Makeful and T+E. blueantmedia.com/mediasolutions

Blue Ant Media is a privately held, international media company that creates and distributes content worldwide across streaming video, linear television, digital, magazines and live events. Global brands include Love Nature, an international linear and SVOD offering with the world’s largest library of 4K wildlife and nature content; and a leading digital video network focused on gaming and maker lifestyles. The company’s broadcasting business offers a robust portfolio of Canadian and New Zealand-based media brands. Content distribution, lead Blue Ant International, offers a catalogue of 2,200+ hours of premium, unscripted content worldwide, which includes the largest 4K natural history library on the market. Blue Ant Media is headquartered in Toronto (Canada), with offices located in Los Angeles (US), London (UK), and Auckland (NZ). blueantmedia.com

Follow us on: Twitter/LinkedIN/Instagram

-30-

Primary Sidebar

Categories

  • News
    • Advertising
    • Consumer Events
    • Cottage Life Magazine
    • Digital
      • Animalogic
      • Blue Ant Plus
    • Distribution
    • Media
      • A.Side
      • Animalogic
      • BBC Earth
      • BBC First
      • Cottage Life
      • HIFI
      • Love Nature
      • Makeful
      • Smithsonian Channel
      • T+E
    • Production
      • Beach House Pictures
      • Blue Ant Studios USA
      • Look Mom! Productions
      • NHNZ
      • Saloon Media

Archives

More News

Love Nature Celebrates International Orangutan Day with New Original Miniseries Becoming Orangutan, Premiering August 20

3 August 2022

Blue Ant Media Announces Promotions Across its Global Media Arm in Support of Worldwide FAST Expansion; Craig Junner and Andrea Harrick Elevated to SVP, Programming + Content Strategy and VP, Content Acquisitions, respectively

2 August 2022

Prince Charles Judges New Reality Series, The Prince’s Master Crafters: The Next Generation, premiering August 10 on Makeful 

2 August 2022

Blue Ant Media Unveils its Latest Free Streaming Channel, HistoryTime, Now Available on LG Channels in the U.S. and Canada

27 July 2022

New BBC Earth Original Special, Animalogic Presents: Strange Creatures of the Arctic, Premiering August 1

20 July 2022

The Cottage Life Podcast Returns for Season 3 with Host Michelle Kelly, Editor of Cottage Life Magazine

6 July 2022

Blue Ant Media Unveils New Greenlights for Its Canadian TV Platforms

22 June 2022

Cottage Life’s Latest Original Special, The Roanoke Mystery: New Evidence, Goes On a Quest to Solve the 400-Year-Old Mystery of a Lost English Colony

21 June 2022

  • Twitter
  • LinkedIn
  • Instagram
  • Privacy Policy
  • Terms and Conditions
  • Contact

Copyright © 2022 · Blue Ant Media