• Skip to main content
  • Skip to primary sidebar

Blue Ant Media

Nothing connects like a good story.

  • About Us
    • Our Story
    • Our News
    • Corporate Team
    • Careers
    • Pitch Us
  • Production
    • About
    • Our Team
    • News
  • Distribution
    • About
    • Our Team
    • News
  • Global Media
  • Advertising
    • About
    • Branded Content

Blue Ant Plus Teams Up With Nelvana To Create Engaging Online Content For YTV’s New Animated Kids Series, Mysticons

13 September 2017

Watch a live-action DIY Mysticons video on how to make a fidget spinner

Blue Ant Plus’ digital content strategy for Nelvana’s animated kids series, Mysticons, includes short form, live-action YouTube videos inspired by the series

@blueantplus

Toronto, Canada (September 13, 2017) – Blue Ant Plus, a social content studio bringing  stories to life for brand marketers and agencies has teamed up with Corus Entertainment’s Nelvana, a world-leading international producer and distributor of children’s animated content, to create and execute a digital content strategy for its original animated action series, Mysticons. Leading up to the launch of Mysticons on YTV in Canada and Nickelodeon in the U.S., Blue Ant Plus has rolled out a unique digital-first content strategy that will drive linear TV ratings and merchandise sales for the series and expand the show offering into a 360-degree immersive experience. Mysticons airs Sundays at 11 a.m. ET/PT on YTV.

“Blue Ant Plus’ tool kit for creating immersive content for social media has proven to be a great fit for Mysticons’ goal to engage with kids across North America on social media,” said Mitch Dent, SVP, Media Sales & Blue Ant Plus, Blue Ant Media. “From digital art installations to original web-series to DIY YouTube tutorials, our talented group of creatives takes online engagement to the next level with impactful content creation paired with customized, and cost-effective, digital amplification.”

As part of the program, Blue Ant Plus created and produced short-form, live-action video content for the Mysticons YouTube channel, created for kids aged 6-11. Included in the campaign is a series of videos featuring a chalk street artist designing large-scale Mysticon art installations; the ‘Becoming a Mysticon’ series of YouTube short videos that take young viewers through costume tutorials, hair-spiration, face-painting and training moves; and DIY videos demonstrating how to make Mysticons-themed items such as bath bombs and fidget spinners. Blue Ant Plus used its in-house studio to produce the majority of the live-action content and packaged the videos with Mysticons animated clips.

Blue Ant Plus uses its best-in-class social media marketing team to amplify brand stories and draws on Blue Ant Media’s in-house resources including a full video studio, production professionals, state-of- the-art cameras and edit suites. The social content studio operates separately, but in partnership, with Blue Ant Media’s existing Media Sales arm, which offers clients seamless integration with the company’s roster of passion brands, including Cottage Life, Makeful and T+E. blueantplus.com. Follow us on: Twitter/Instagram

Blue Ant Media is a privately held, international content producer, distributor and channel operator. From our production houses around the world, we create content for multiple genres including factual, factual entertainment, short-form digital series and kids programming. Our distribution business, Blue Ant International, offers a catalogue of 3,00+ hours of content, including the largest 4K natural history offering on the market. Blue Ant Media’s international channel business offers a portfolio of media brands such as Love Nature (International), ZooMoo Networks (International), Smithsonian Channel Canada, BBC Earth (Canada) and HGTV (New Zealand). Blue Ant Media is headquartered in Toronto, with operations in Los Angeles, Singapore, Auckland, Dunedin, London, Sydney, Beijing and Taipei. Blueantmedia.ca. Follow us on: Twitter/LinkedIN/Instagram

About Nelvana
Nelvana is Canada’s premier animation company and a world-leading producer and distributor of children’s content. Nelvana has delighted audiences around the globe for more than 40 years with a vast library of more than 4,000 episodes from original, award-winning series like Babar and Franklin. Nelvana’s content is distributed in more than 160 countries worldwide and broadcast across Corus Entertainment’s suite of leading kids networks. Nelvana Enterprises, the global licensing and merchandising arm of Nelvana, manages the organization’s portfolio of in-house and third party brands with offices in Toronto and Paris. Nelvana Studio, with offices in Toronto and Montreal, employs more than 300 Canadian artists working with local and international producers to create premium children’s content for a global stage.  For more information, visit www.nelvana.com.

-30-

Primary Sidebar

Categories

  • News
    • Advertising
    • Consumer Events
    • Cottage Life Magazine
    • Digital
      • Animalogic
      • Blue Ant Plus
    • Distribution
    • Media
      • Animalogic
      • BBC Earth
      • BBC First
      • Cottage Life
      • HIFI
      • Love Nature
      • Makeful
      • Smithsonian Channel
      • T+E
    • Production
      • Beach House Pictures
      • Blue Ant Studios USA
      • Look Mom! Productions
      • NHNZ
      • Saloon Media

Archives

More News

The Spring Cottage Life Show Returns March 23-26 at the International Centre, Mississauga

16 March 2023

Adjoa Andoh Narrates BBC Earth’s Latest Landmark Series, Serengeti III; Premiering March 19 During the Channel’s Nationwide Free Preview Event

7 March 2023

New Report Findings Show FAST Revenues will account for nearly 20% of the UK’s $3bn premium online ad-supported video market by 2027

2 March 2023

CATALYST AND BLUE ANT STUDIOS  ROLL INTO PRODUCTION ON NEW CRAVE ORIGINAL COMEDY SERIES CREATED BY AND STARRING CAROLYN TAYLOR

11 October 2022

Canada’s Leading Pregnancy, Baby and Toddler Event Arrives on the West Coast: The Baby Show Debuts October 22-23 at Canada Place

11 October 2022

Love Nature Dives Beneath the Surface to Explore the Greatest Predator on Earth–Sharks, in its Latest Global Original Planet Shark, Premiering During the Channel’s Highly-Anticipated “FinFest” TV Event, October 10-16

4 October 2022

Blue Ant Media Expands Advertising Offering with Acquisition of Media Pulse, Canada’s Exclusive Connected TV Marketplace

29 September 2022

Blue Ant Media Launches New FAST Channel, Love Pets

9 March 2023

New Cottage Life Original Series, Mission Unexplained, Further Ignites National Discussion Surrounding Aerial Phenomena and the Existence of ExtraTerrestrials

27 February 2023

Makeful Returns to the Workroom with The Repair Shop Australia During the Channel’s Nationwide Free Preview Event

15 February 2023

Image shows a house hallway overflowing with items.

Hoarders Canada, The Canadian Format of the Emmy®-Nominated Series Hoarders, Premieres March 4 on Makeful

9 February 2023

Beach House Pictures Launches New Natural History Content Unit; Appoints Claire Clements to Head of Wild

7 February 2023

  • Twitter
  • LinkedIn
  • Instagram
  • Privacy Policy
  • Terms and Conditions

Copyright © 2023 · Blue Ant Media