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Blue Ant International Appoints Sarah Hussain Director, Sales & Acquisitions with a focus on the Middle East, Africa, Benelux and ancillary sales

18 November 2022

 Blue Ant International appoints Sarah Hussain, Director of Sales & Acquisitions focusing on the Middle East, Africa, Benelux and ancillary sales

(London, U.K. – November 18, 2022) – As part of their continued expansion, global distribution group, Blue Ant International, today announced the appointment of Sarah Hussain to the role of Director, Sales & Acquisitions. Overseeing the Middle East, Africa, Benelux and ancillary sales, Sarah will be tasked with all sales activity in these markets including pre-sales, content licensing and partnerships while also supporting acquisitions and growing Blue Ant International’s reputation as a distributor of premium content. Based in London, Sarah has a dual reporting structure into Gerbrig Blanksma, SVP, International Sales & Partnerships for sales and Lilla Hurst, Global Head of Acquisitions & Partnerships for acquisitions. 

“Sarah specializes in growing reach for producers in developing markets and has a deep connection to the Middle East, Africa and Benelux, which our clients can now tap into,” says Gerbrig Blanksma, SVP, Sales & Partnerships, Blue Ant International. “Her proven track record maximizing market opportunities and nurturing long-term relationships partners across all platforms is pivotal to continue to expand our advantage in those regions.” 

“I am excited to join such an esteemed and creative team,” says Sarah Hussain, Director,  Sales & Acquisitions, Blue Ant International. “Blue Ant International is known for tackling the market with a tailor-made, solutions-based approach which includes co-production financing options and an extensive library of premium content. I look forward to bringing these innovative solutions to our partners.”

Hussain has over 10 years of sales experience and joins Blue Ant International from Vice Media Group where she worked as Senior Sales Manager for EMEA and Canada, planning and executing brand partnerships, pre-sales deals and acquisitions. Prior to that, as a Sales Manager at A+E Networks, she negotiated and executed linear and digital sales for Benelux, Middle East, Africa and Israel. In this role, Sarah also negotiated format options and agreements and sourced a network of new co-production relationships from developing markets. 

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